Apple's arch rival is pushing smartphones to the edge...again i

Rewind to just over a year ago and you’ll see that I called the Samsung Galaxy S6 edge the company’s best smartphone to date. And here we are 13 months later and the South Korean tech giant is back with another curvy companion to its latest flagship, the Galaxy S7 .

And this year’s model improves in just about every way on the original.

As with the Galaxy S7 and the S6, the design of the S7 edge over the S6 edge hasn't altered dramatically in the last year. Unfortunately, neither has the price.

The Galaxy S7 edge will set you back a whopping £639.99 - which is a full £70 more than the standard S7.

For that you’re basically getting a slightly larger phone with a singular design trick - the curving screen. So, let’s start with that.Rewind to just over a year ago and you’ll see that I called the Samsung Galaxy S6 edge the company’s best smartphone to date. And here we are 13 months later and the South Korean tech giant is back with another curvy companion to its latest flagship, the Galaxy S7 .

And this year’s model improves in just about every way on the original.

As with the Galaxy S7 and the S6, the design of the S7 edge over the S6 edge hasn't altered dramatically in the last year. Unfortunately, neither has the price.

The Galaxy S7 edge will set you back a whopping £639.99 - which is a full £70 more than the standard S7.

For that you’re basically getting a slightly larger phone with a singular design trick - the curving screen. So, let’s start with that.